Top 1. 50 Global Licensors License! Global. The most authoritative guide to the world's largest licensors and properties, which represent almost $2.

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2. The most authoritative guide to the world's largest licensors and properties, which represent almost $230 billion in global retail sales of licensed merchandise.

CLICK HERE TO VIEW THE REPORT AS IT APPEARED IN PRINT. The exclusive annual retail sales ranking of the world's largest owners of intellectual property, compiled by License! Global, has been expanded yet again. What began as The Nifty Fifty in 1. Top 1. 50 Global Licensors. The addition of more than 2.

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Despite uncertain economic factors and retail challenges to varying degrees around the globe, the salient fact is that brand licensing is clearly still a growth business. The Top 1. 50 Global Licensors accounted for almost $2. An impressive 5. 6 global licensors reported retail sales of $1 billion or more. Among the top licensors added to the Top 1.

Meredith, IBML, Rovio, Ralph Lauren, Hershey, Blue Star Alliance, Authentic Brands Group, Focus Brands, Sequential Brands, HIT Entertainment, Activision, Televisa and Tommy Bahama. These licensors represent dozens of renowned and diverse properties in apparel, entertainment and corporate such as Better Homes & Gardens, Everlast, Angry Birds, Marilyn Monroe, Hickey Freeman, Cinnabon, William Rast, Thomas the Tank Engine and Skylanders, to name a few. The new licensors appearing on the ranking for the first time account for almost $3. Acquisitions and restructurings have resulted in several licensors being dropped from the rankings, but still are very much a part of brand licensing. They include: Lucas Licensing–Disney acquired George Lucas' company, parent to the venerable Star Wars franchise, in October 2.

Episode 7, in 2. 01. Classic Media–Dream. Works Animation acquired the owners of an extensive library of classic content including Lassie, Casper and Rocky & Bullwinkle last July. Lazytown–Turner acquired this kids' property with a health and wellness theme in 2. Marathon Media–With an ongoing restructuring of operations and accounting methodology, Marathon/Zodiak Kids, which reported $7. Other notable licensors–Ford, Paramount, Lionsgate and Discovery, among others, are not included in this exclusive report for various reasons, but their respective properties are still viable in the marketplace and represent an estimated $4 billion in retail sales. The Top Global Licensors experienced a few changes this year as one new licensor joined the top of the list and another reported a significant jump in retail sales.

Disney Consumer Products, once again with the distinction as the world's largest licensor, reported a total of $3. Marvel and Lucas. Both Iconix Brand Group and PVH Corp. No. 2 and No. 3 rankings respectively. Meredith joined the Top 1. Global Licensors at No. Better Homes & Gardens and Parents.

Mattel and Sanrio both reported $7 billion in retail sales earning the No. No. 6 spots, respectively. Sanrio added $2 billion in retail sales over the prior year, while Mattel reported the same number as 2. Warner Bros. Consumer Products, which reported $6 billion in retail sales, dropped to No. A major trend that is clearly evident in the Top 1. Consider the following examples.

Iconix, which recently added several brands including Umbro, Buffalo and Lee Cooper, has grown consistently, adding $4 billion in retail sales since 2. Bluestar Alliance joined the Top 1. No. 3. 5 with $1. Authentic Brands, which recently added Judith Leiber, Hickey Freeman and Hart Schaffner Marx Brands to its group, joined the Top 1. No. 6. 1 with $8.

Sequential Brands, which recently added the Caribbean Joe and Ellen Tracy brands to its portfolio, entered the ranking at No. Saban Brands, which has grown significantly in a short time and is celebrating its third anniversary this month, continued to climb the rankings to No. It's clearly evident that brand licensing is a vibrant and viable business. As brand licensing continues to grow, License! Global is well on its way to expanding the list again, so get ready for the Top 2. Watch Free Fly Me To The Moon. Global Licensors in years to come!**EDITOR’S NOTE: Updated Top 1.

Global Licensors ranking information for this listing will be reflected in the May 2. License! Global issue. CLICK HERE TO VIEW THE REPORT AS IT APPEARED IN PRINT. DISNEY CONSUMER PRODUCTS$3. BJOSH SILVERMAN, EVP, LICENSING, +1. The Avengers: Marvel's The Avengers became the third biggest film of all time in 2. The Avengers franchise was launched with a near- perfect coordinated strategy across film, TV, digital, publishing and consumer products.

Strong and sustained product sales across action figures, role- play, construction, bedding, apparel, party, stationery and consumables showed its broad appeal. Add to that future content plans, consumer affinity and new product releases and it is clear that it is a franchise that has long- term potential. Both the film and products exceeded expectations, especially in franchise- indicating categories like bedding and construction. Disney Junior: DCP unveiled a colorful and playful assortment of more than 1. Disney Junior network–Jake and the Never Land Pirates, Mickey Mouse Clubhouse, Minnie's Bow- Toons and Doc Mc.

Stuffins. The line features colorful play sets, figures and feature plush from Fisher Price; role play sets, accessories, plush and dolls from Just Play; interactive board games from Wonder Forge; children's electronics from VTech; ride- ons from Kiddieland; and bikes and scooters from Huffy, among other products. Disney Princess–Cinderella: DCP captured the grace and poise of Cinderella in a new collection of products for children and adults inspired by the 1. Disney animated classic film, which released as a digitally re- mastered Diamond Edition title on DVD and Blu- ray in October 2. The collection of products featured toys, fashions, home décor and collectibles and was available at all retailer tiers, including mass, department and specialty retailers nationwide and at Disney Store locations and Disney. Store. com. Additionally, a product line designed for the princess in all women included The Disney Reigning Beauties Cinderella Collection by SEPHORA, The Cinderella Diamond Wedding Gown Collection by Alfred Angelo and DSW's The Glass Slipper Collection, among other products. With a pipeline of robust and innovative content carrying it into 2.

Marvel's Avengers will continue to build as a franchise licensing opportunity through films with Marvel's Iron Man 3 (May 2. Thor 2: The Dark World (November 2. Captain America: The Winter Soldier (2. Additionally, the Avengers will come to life on the small screen and DVD in 2. Disney XD premieres two animated television series on the Marvel Universe programming block–"Marvel's Avengers Assemble" and "Hulk and the Agents of S.

M. A. S. H." Marvel continues to develop a comprehensive licensing program with blue- chip licensees and has created new style guides to help unify consumer products that fall under the individual films and overall franchise. Retail enthusiasm has also reached new heights following the record- setting sales of Marvel's The Avengers Blu- ray/DVD. Marvel continues to work closely with buyers and retailer marketing teams to develop innovative Avengers programs to ensure there is a 3. With the upcoming theatrical release of The Amazing Spider- Man 2 (May 2.

Marvel continues to work closely with licensees, buyers and retail marketing teams to build momentum and ensure a 3. The Spider- Man franchise is supported by continual publishing content and an animated series, "Ultimate Spider–Man," continues to be a top property for Disney XD in the Boys 6–1. Spider- Man consumer products are growing across all categories for core consumers and expanding into multiple demographics. For Lucasfilm, excitement around the Star Wars brand has spiked anew with the announcement of a new series of films launching into theaters. In 2. 01. 3, supported by a robust co- branded merchandise program with LEGO and the continued Angry Birds Star Wars collaboration, the evergreen brand remains popular as ever, even among younger generations; Star Wars is still the No.